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| A Pride GTX, ooooooh! |
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| The Kia Sephia, a classic |
You could pretty much count on a car that would dent if you leaned against it. Or if you looked at it wrong. :) It had a hamster under the hood, it was cheap to buy and when it died, it wasn't really worth getting fixed, it was just time to throw it away.
Fast forward to today and you have an entirely different animal. I read an article a while back that spoke about some of the goals that Kia has as a company. The first one is to produce vehicles that are in the top 3 of all auto manufacturers for initial quality in the next 3 years, the second goal is to be perceived by the general public as being in the top 5 of all auto manufacturers within 5 years. Lofty goals to say the least but it looks like they are doing it. Kia is building some really nice, high quality cars at a price point much lower than their competition and they have the advertising to back it up.
I have to say... I love the advertising. Kia came out with their commercial for the Kia Soul, a boxy little ride with some pretty serious attitude, and I was hooked. Have you seen the Soul commercials? They are awesome!!! Here are a couple links to see them on Youtube if you haven't already...
Kia Soul commercial
This is a great video and pretty much started the whole hamster craze.
Kia Soul - The Black Sheep
This one is my favorite, my 2 year old has walked around saying "do-dah-dippity" for the past 5 months.
They keep coming out with video after video and it is amazing how Kia's image is changing. All of a sudden, this is a cool car and lot's of people that wouldn't have considered one before, are considering one now.
Kia Sportage video from Australia
I found this one today, pretty funny video from down under.
Kia seems to have everything figured out, I may not run out right now and buy a Kia but if I was in the market, I would certainly consider one.
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